Re: [MV] MVs as classic cars

NIGEL HAY (Nigelhay@tanksrus.freeserve.co.uk)
Wed, 12 May 1999 09:04:39 +0100

One of the inherrant problems we have fought to overcome at the War and
Peace Show here in the UK is how to attract the public, without whose
attendance it would not be finacially viable.(we need 30,000 to attend this
year)
Whilst we all love MV's to the average family it is not their perfect day
out, so we unfortunately are competing with the Vintage car shows or county
fairs on at the same time.
So in the run up to the show, local and regional press and TV are fed human
interest stories focussing on the event- for example 3 months ago a major tv
press item was the recovery of a range hulk Churchill and its restoration to
be a gate guardian at the show site.Last weeks media focussed on the
presentation of the finished tank reunited with 4 original crew who fought
there way through Normandy and into germany.
result- 6 mins peak time TV and front page in colour on all local papers.
Coupled with that (by luck not plannig....) the local TVran for the 8th time
the 20min documentry "Big day Out" filmed in 97 at the show.
This media targetting works, though to get it right takes a lot of care.
Getting the right image over is paramount-we must not been seen to be Rambo
types or neo nazis-the latter needs some serious spin doctoring when you
have over 60 German Wermacht vehicles with appropriately dressed crews at
the show.
So on July 23-25th we will see how succesful all the media hype has been,
coupled with our innnovative radio adverts and an 8 page newspaper
supplement (which I am suppposed to be writing large chunks of......better
get on with it).

One our best"stunts" is to feed the UK national traffic info service which
feeds all the local radio stations.
When in 97 a tank carrying lowboy pulled over on a freeway 150 miles away ,
we faxed national traffic info service to apologise for the delay caused by
the WW ONE tank being moved to the show and gave its route and advance
warnings of routes of all convoys in ....result massive peak time radio
coverage all over the nation -they now call us for stories.

Check out the show http://freespace.virgin.net/john.blackman4/imps.html

Enjoy, NIGE

----- Original Message -----
From: Douglas Greville <dgrev@apollo.ruralnet.net.au>
To: Morgan Blanchard <bmorgan@gbis.com>
Cc: <mil-veh@skylee.com>
Sent: Wednesday, May 12, 1999 12:43 AM
Subject: Re: [MV] MVs as classic cars

> Morgan
>
> > with no political down side. I urge all of you to start takeing your
> > vehicles to classic car meets.
>
> It never occured to me that the MV collectors in the US weren't allied
> to the "vintage" movement!
>
> This is where I fit in. When the nearest MV club is 5 hours driving
> distance away from you and you need to be in a club to get the club
> "plates" (historic/vintage/veteran road registration at much cheaper
> rate) then the "vintage movement" is the logical (only) choice.
>
> They do tend to raise their eyebrows, but have always readily enough
> accepted the idea. This group of collectors is so big that they usually
> have sub groups, so if you own something powered by, say, a GM engine,
> but built by a specialist company that only supplies the military, then
> you make yourself known to the GM product collectors.
> As an example, my M8 Greyhound is a Ford product with a Hercules engine,
> so I just let it be known (eg. sign on the front) that it is a Ford, it
> makes a real difference to the level of curiosity.
> Likewise my Ferret, it is a Daimler product with a Rolls Royce motor,
> mention the brand of the motor and suddenly you have a group of people
> wanting to see it. The novelty factor gets them every time.
>
> I find the vehicle collectors look at the engine/motor first, then at
> the rest of the vehicle.
> The average member of the public looks at the vehicle first,
> then might look at the motor if at all.
>
> Regards
> Doug
>
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> Armoured Vehicles Collector
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>
> dgrev@ruralnet.net.au
>
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>
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>
>
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