Re: [MV] GPW

Jess Minton (pd.minton@worldnet.att.net)
Mon, 27 Sep 1999 04:12:34 +0000

Steve,
So true.. you can see in these old magazine ads where Willys was really
trying to soften up the market to sell the "jeep" on the civilian market. I
have one of these ads from may '44.. It is clear with statements in the ad
like "Willys builds the mighty Jeep" and "Jeep means willys" they wanted the
"Jeep' name to be soley for their little truck...
Jess Minton
42 GPW
Arlington, TX

At 10:33 PM 9/26/99 -0500, you wrote:
>Hello to all:
>I've been following with great interest the GPW discussion and certainly
>appreciate the expertise of everyone involved. I was reading a few WWII
>copies of "Leatherneck" magazine from 1943 and found three
>advertisements by Willys-Overland concerning the Jeep. They were full
>page, inside back cover, color ads with the top half a reprint of a
>drawing by "famous war artist" Mr. James Sessions. the text then tells
>the story of the picture - Engineers Bridge new Guinea River Under Fire
>- Marines on Guadacanal, etc. At the end there are two statements that
>I thought that might be of interest.
>
>1. "It was Willys-Overland's fine staff of engineers who, in close
>cooperation with Army Service forces, designed and perfected the Jeep.
>This unit of America's modern motorized army is procured and maintained
>by the Ordanance Department for our fighting forces - throughout the
>world. Willys-Overland Motors, Inc."
>
>2. "the fighting heart of every Jeep in the world-and the source of its
>amazing power, speed, flexibility, dependability and fuel economy - is
>the Jeep "Go-Devil" Engine, which was designed and perfected by
>Willys-Overland, "Builders of the mighty Jeep"."
>
>

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